PalaisFloral

Modular grids, repeated graphic elements and adaptable layouts create flexible identities that scale across print, digital and environmental applications.

Simple geometries form the bases of these identities, ensuring brand recognition is strong across all media.

It also ensures the branding is able to take a backseat to any content introduced.

Unconventional applications of typography because graphic elements in and of themselves, allowing more expressive identities without adding more elemements.

Although I explored several design directions, I landed on the vertical 4-petal flower as it proved to be distinct, elegant, geometric and context-appropriate.

The flower design is inspired by the architecture of the Grand Palais and Petit Palais.

I explored different colour directions. The first direction was vibrant, the second more restrained. I settled on a third that balanced dominance with elegance.

The gradients are direct combinations of the palette’s colours. Some gradients required tuning to remove muddy transition colours.

I removed orange from the final palette as it unnecessarily overcomplicated the system.

I directly used the mark to create brand assets like background patterns and as a compositional device in and of itself.